Flow magazine founder Irene Smit explains how the magazine changed hands between publishing companies, what that taught her about the pros and cons of being an indie title supported by a...
How The Economist and Financial Times manage personality-driven newsletters
Newsletters led by star writers and editors are proving an effective tool for publishers to supercharge loyalty, allowing them to build more personal relationships with readers and even...
How Hearst UK and Stylist use app extra features to enhance reader relationships
Apps can be a powerful retention tool for subscription publishers. If they want readers to come back regularly, having enhanced features and added extras like games can be key to building habits...
Strategies for delivering limited run newsletters…and what next for subscribers
Two leading publishers share their tips for creating and executing successful limited run newsletters. They also outline their strategies for nurturing hard-won subscribers once the series have...
Why the FT’s app is its most powerful retention tool
“Subscribers that are only or primarily on the app are 37% less likely to cancel than non-app users,” said the Financial Times’ Muj Ali at the Publisher App Summit, held in June....
Why the new Observer retains Tortoise Media’s focus on audio-first publishing
Following Tortoise's purchase of The Observer, the publisher is rebranding its audio content and exploring new cultural verticals, while using its app to drive audience growth and...
Inside the print revival: Publishers find success with premium magazines
Inside the Print Revival is a deep dive into the modern market for print magazines, examining the challenges and the opportunities in the renewed interest for print publishing and making some...
Newsletter marketing strategies from Metro.co.uk and The Spectator
“No matter how good your product is, or how good you think your product is, newsletters don’t grow by themselves,” said Metro.co.uk’s Newsletter Editor Sophie Laughton at the...
Highlights from Flashes & Flames’ Monetising B2B Information & Events conference
It was standing room only at the inaugural Monetising B2B conference, organised by Flashes & Flames, at London's historic Stationers' Hall on 20th May. Peter and Esther went along to fly the...
Media Briefs: Bridged Media’s Maanas Mediratta on why ROI is increasingly important in AI
For publishers, the conversation around AI has moved on from how to incorporate it into the business. Now, 'Fear of missing out' has been replaced by 'Fear of not being able to...
Building recurring revenue and audience connections: in conversation with Memberful’s Jen Matichuk
In this bonus episode of The Publisher Podcast, sponsored by Memberful, we hear from Jen Matichuk, Strategic Partnerships Manager at Memberful.
Jen spoke about how membership is a powerful way...
Immediate Media’s Alex White on giving staff the space to innovate
On this week’s episode of The Publisher podcast we hear from Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio which includes...
Deutsche Welle’s Sam Baker on solving the problem of podcast promotion
In this episode of The Publisher Podcast we hear from Sam Baker, Senior Producer of Deutsche Welle's award-winning podcast Don't Drink The Milk. She takes us through the appeal of documentary and...
Bloomberg’s Marissa Zanetti-Crume on strategy for audience-first news products
On this week’s episode of The Publisher Podcast we hear from Marissa Zanetti-Crume, Bloomberg Media’s Global Head of Product. Marissa talks about how her...
Zetland’s Tav Klitgaard on designing news products that younger people will pay for
This week on The Publisher Podcast by Media Voices, we're joined by Tav Klitgaard, Group CEO of Zetland Media. As well as news publication Zetland, the Danish company also has a book publishing...
Metro’s Newsletter Editor Sophie Laughton on the future of publishers’ newsletters
In this week's episode of The Publisher Podcast, Metro.co.uk's Newsletter Editor Sophie Laughton takes us through... everything newsletter.
From how the Metro's redesign allowed the...
Women’s Running’s Esther Newman on serving a range of audience needs
On this week’s episode of The Publisher Podcast we hear from Esther Newman, Senior Editor and Podcast Host at Women’s Running. Esther explains that a recent exercise to create a persona for...
Reach Plc’s Dan Russell on achieving 4 million referrals from WhatsApp
On this week's episode of The Publisher Podcast we hear from Dan Russell, Reach Plc's Engagement Director (for short). Reach Plc achieved its best ever month for traffic in January, based in no...
Press Gazette’s Richard Jamieson on monetising a 60-year-old B2B brand
This week on The Publisher Podcast by Media Voices, we're joined by Press Gazette's Chief Commercial Officer Richard Jamieson. He takes us for a behind-the-scenes look at how the industry...
Media Briefs: Norkon’s Eirik Næsje and Birger Søiland on the power of live
Live content is a crucial tool for publishers for attracting and retaining readers, especially younger audiences used to finding real-time information from social media. Publishers have an...
Hearst’s Katie Vanneck Smith on making magazine memberships successful
This week on The Publisher Podcast we speak to Katie Vanneck Smith, CEO at Hearst UK. Katie's career spans The Times, The Wall Street Journal and the Telegraph, as well as co-founding Tortoise. In...
The Publisher Podcast January 2025 wrap-up: Consumers back journalism, billionaire media bros show true colours, and Schrödinger’s app (TikTok)
In this bonus episode of The Publisher Podcast by Media Voices, Chris Sutcliffe, Esther Thorpe and Peter Houston take a look at what's happened in the world of media in January. A bonus monthly...
Which?’s Hannah Ballantyne on the importance of social media for building trust and relevance
In this week's episode of The Publisher Podcast, we speak to Hannah Ballantyne, Senior Social Media Manager at Which?, a not-for-profit consumer-focused publication. Hannah contributed to a...
1440’s Tim Huelskamp on finding white space for a newsletter-based media business
This week on The Publisher Podcast we hear from Tim Huelskamp, CEO and co-founder of 1440, a daily curated newsletter that now reaches over 4 million daily readers. He tells us about finding white...
Wessenden Marketing’s Jim Bilton on publisher product priorities for 2025 and beyond
We're kicking off 2025's first season of The Publisher Podcast by talking to Jim Bilton, Managing Director at Wessenden Marketing and Brandlab Research. Jim produces bimonthly research and updates...
Pod in a Pub: Publishing’s pivotal moments this year, and predictions for 2025
This episode of The Publisher Podcast by Media Voices - our last for this season - was recorded at the White Swan in Aldgate, London on November 27th in front of a live...
Dow Jones’ Emma O’Brian on the backroom magic behind a specialised portfolio
In this week's episode of The Publisher Podcast, we hear from Emma O’Brian, SVP Strategy for Dow Jones. Everyone knows Dow Jones – or at least a few parts of its portfolio, even if they...
Will Hayward on relaunching a successful solo newsletter
This week on The Publisher Podcast by Media Voices, we're joined by Will Hayward, journalist, author and columnist specialising in Welsh politics. He also writes The Will Hayward Newsletter, which...
Media Briefs: BlueConic’s Patrick Crane on managing data strategies in times of constant transformation
Third-party cookies aren't going away any time soon, but many publishers have already reduced dependency on them as a revenue stream. As the landscape continues to shift, what should...
Total Politics’ Ludovica D’Angelo on the primacy of product in a shifting media landscape
This week on The Publisher Podcast, as part of the product-oriented remit we’ve set ourselves for the series, we hear from Ludovica D’Angelo, Director of Publishing Operations for the Total...