At the 2024 Publisher Newsletter Summit, Tobi Oredein, co-founder of Black Ballad, shared key insights on how building direct audience relationships, harnessing data, and using smart monetisation...
Black Ballad Co-Founder and CEO Tobi Oredein on growing a membership-driven media business
This week, we hear from Tobi Oredein, Co-Founder and CEO of Black Ballad, a UK-based lifestyle platform for Black British women. She talks about what drove her to found the site, why they decided...