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Newsletters

July 8, 2025

Newsletter marketing strategies from Metro.co.uk and The Spectator

“No matter how good your product is, or how good you think your product is, newsletters don’t grow by themselves,” said Metro.co.uk’s Newsletter Editor Sophie Laughton at the...

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April 8, 2025

The power of community: How Black Ballad has redefined membership and engagement

At the 2024 Publisher Newsletter Summit, Tobi Oredein, co-founder of Black Ballad, shared key insights on how building direct audience relationships, harnessing data, and using smart monetisation...

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March 4, 2025

How dismantling silos gave Metro’s newsletter team room to experiment

Metro.co.uk’s Newsletter Editor Sophie Laughton explains how the freesheet’s newsletters went from free-for-all to a structured, sophisticated newsletter production...

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March 3, 2025

Metro’s Newsletter Editor Sophie Laughton on the future of publishers’ newsletters

In this week's episode of The Publisher Podcast, Metro.co.uk's Newsletter Editor Sophie Laughton takes us through... everything newsletter.

From how the Metro's redesign allowed the...

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January 20, 2025

1440’s Tim Huelskamp on finding white space for a newsletter-based media business

This week on The Publisher Podcast we hear from Tim Huelskamp, CEO and co-founder of 1440, a daily curated newsletter that now reaches over 4 million daily readers. He tells us about finding white...

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January 14, 2025

Product strategies: what publishers should be prioritising in 2025

There has never been a more fragmented or complex landscape for publishers to navigate when it comes to prioritising and investing in product strategies. Methods of...

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December 11, 2024

The Top Media Newsletters

We at Media Voices get a LOT of media newsletters between us to keep on top of everything that's going on.

Here are our recommendations of the top media and publishing newsletters to sign up...

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October 15, 2024

How The Knowledge is experimenting with newsletters without alienating its audience

The Knowledge is a daily digest newsletter founded in 2021. Since then, its readership has grown to over "140,000 happy readers", who appreciate its format and content. But it took a while...

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October 14, 2024

The Knowledge’s Jon Connell on why newsletters are aimed at mindsets, not demographics

On this week's episode of Media Voices, we hear from The Knowledge's founder Jon Connell. The Knowledge is a free-to-read newsletter aimed not at a particular demographic, but at a...

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September 30, 2024

Morningcrunch’s Paul Ostwald on growing and monetising a German-language daily newsletter

On this week's episode of The Publisher Podcast by Media Voices, we hear from Paul Ostwald, co-founder of Morningcrunch, a German-language media brand aimed at young professionals. Since launching...

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May 20, 2024

Podcasts and newsletters: 5 similarities and 1 huge difference

Podcasts and newsletters share the same low cost of entry; all it takes is a phone or a computer and you’re in the game. But that’s just the beginning. Both formats offer publishers...

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April 30, 2024

“The risk of losing people in the newsletter world has declined:” What happened to The Atlantic’s newsletters for subscribers scheme

The pandemic years saw a number of high-profile journalists leave publications to launch their own newsletters. Although lockdowns were credited as a driving...

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April 9, 2024

How The Telegraph is harnessing newsletters for community development and retention

“If people become a subscriber to The Telegraph after clicking on a link in a newsletter, they’re 50% more likely to still be a subscriber a year later,” Head of Newsletters Maire Boneheim...

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April 2, 2024

The Telegraph’s Maire Bonheim and David Alexander on newsletters for different business goals

This week we speak to The Telegraph’s Head of Newsletters Maire Bonheim, and Deputy Head of Newsletters David Alexander, about the publisher's newsletter portfolio. We talk about why The...

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August 24, 2023

One email to rule them all: The New Statesman consolidates its newsletters

Barely a week goes by without a new newsletter launch from a publisher spying an opportunity in a new area. As building audiences on social media has become more...

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March 20, 2023

Substack UK Head of Writer Partnerships Farrah Storr on why every magazine should embrace paid newsletters

This week we hear from Substack UK's Head of Writer Partnerships Farrah Storr. Over the past decade she's worked in leading editorial roles at some of the biggest lifestyle magazines in the UK...

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March 13, 2023

Semafor Media Reporter Max Tani on joining a global media start-up

On this week's 250th episode we hear from Max Tani, media reporter at news start-up Semafor. He tells us how he came to Semafor; the Venn diagram between media,...

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February 20, 2023

The Ankler CEO Janice Min on turning a newsletter into a media business

On this week's episode we hear from Janice Min, co-owner and CEO of The Ankler, a newsletter-first media brand covering Hollywood and the world of entertainment....

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October 24, 2022

Newsletters are finally growing up: how publisher email strategies evolved in 2022

For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from...

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June 20, 2022

Special: Key findings from the Reuters Institute’s Digital News Report 2022

In this special episode of Media Voices, Chris, Peter and Esther comb through the Reuters Institute's Digital News Report 2022 to pick out the key findings for publishers. This year's report...

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June 13, 2022

Morning Brew Managing Editor Neal Freyman on the future of editorial newsletters

This week we catch up with Neal Freyman, managing editor at Morning Brew. Since 2017 he’s been part of the team that’s proved the viability of newsletters as a...

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March 20, 2022

Conversations transcript: The next steps for publisher email

Chris Sutcliffe: Over the past few years, we've seen the renaissance of email, as publishers and brands have rediscovered the benefits of that direct relationship with audiences....

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March 16, 2022

The next steps for publisher email: Passendo’s Andreas Jürgensen and Anders Rasmussen talk monetising inventory and protecting privacy with Access Intelligence’s Michael Ring

Building audience engagement with email is high on every publisher's agenda. But building revenue with email doesn't get nearly the same attention.

Over the past few years, we've seen...

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March 2, 2022

“We’re designed to be a marketing engine for the cities”: 6AM City hits milestone 1 million newsletter subscribers

After expanding to an extra 16 cities last summer, 6-year-old hyper-local newsletter publisher 6AM City has seen exponential subscriber growth, this week...

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December 6, 2021

Special: Highlights from Media Moments 2021

This special episode of Media Voices includes the audio of our launch presentation for the Media Moments 2021 report. Chris, Peter and Esther each outline which media moment of the year they found...

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December 6, 2021

Powerful engagement and revenue drivers, newsletters are at the centre of the fight for publisher influence

Email newsletters have taken a central role in the battle between upstart platforms, individual creators, and long-established media brands fighting to secure audience loyalty. Peter Houston...

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May 26, 2021

Transcript: Bo Sacks, Publisher, Heard on the Web

Interviewer: Esther Kezia Thorpe

Esther Kezia Thorpe: How has your career grown over the years?

Bo Sacks: Serendipity has...

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May 24, 2021

Heard on the Web’s Bo Sacks on why now is the golden age of publishing

This week we hear from Bo Sacks, a columnist and lecturer with a long career history in magazines and publishing. He talks about trends that have come and gone, why he thinks print is strong as a...

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January 14, 2021

Transcript: Sara Fischer, Media Reporter, Axios

Interviewer: Esther Kezia Thorpe

Esther: Axios' Media Trends newsletter has just hit 100,000 subscribers. Was that a target you had in mind at the...

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January 11, 2021

Axios’ Media Reporter Sara Fischer on crafting informative newsletters and media coverage

This week we talked to Sara Fischer, Media Reporter at Axios. Their weekly Media Trends newsletter has just reached 100,000 subscribers after being among the first few newsletters launched by the...

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