In this episode of The Publisher Podcast we hear from Sam Baker, Senior Producer of Deutsche Welle's award-winning podcast Don't Drink The Milk. She takes us through the appeal of documentary and...
Women’s Running’s Esther Newman on serving a range of audience needs
On this week’s episode of The Publisher Podcast we hear from Esther Newman, Senior Editor and Podcast Host at Women’s Running. Esther explains that a recent exercise to create a persona for...
3 lessons on creating and selling B2B podcasts from Farmers Weekly
Smaller numbers of listeners shouldn’t be an insurmountable challenge for B2B publishers. By focusing on the quality and engagement of that audience, and working with existing sponsors on...
5 things we learned about the state of podcasts from the Digital News Report 2024
June is marked every year by the release of the Reuters Institute for the Study of Journalism’s Digital News Report. The report this year tells a story of news media increasingly challenged by...
Why the podcast industry cannot abandon its search for a new, diverse galaxy of stars
Our industry is overdue for its next breakout star – so why are there none on the horizon?
Podcasts live or die on the ability of their hosts to keep audiences...
Podcasts and newsletters: 5 similarities and 1 huge difference
Podcasts and newsletters share the same low cost of entry; all it takes is a phone or a computer and you’re in the game. But that’s just the beginning. Both formats offer publishers...
Podcast measurement attracts investment, but content risks becoming stale
If 2021 was the year in which podcasting was taken seriously by publishers, this year has seen audio platforms double down on demonstrating advertising effectiveness to brands. But those...
We need to talk about podcast listener numbers
If there’s one topic which makes podcasters awkward, it’s listener numbers. We all assume everyone else probably has more listens than us, and jealously guard...
Preview: The Publisher Podcast Summit 2022
While we've been on our summer break from the podcast, we've been hard at work putting together the Publisher Podcast Summit; the first ever conference dedicated to supporting publishers on their...
How four publishers are using podcasts to enhance their brands
Launching a podcast can be an intimidating prospect for publishers. Editorial resources, concepts and marketing strategies all need to be carefully thought through...
Podcast ideas to steal: Reading aloud, long ads, and voice messages
Media Voices co-host Peter Houston sends out a weekly newsletter called The Magazine Diaries. Each edition shares the best magazine publishing ideas he comes across for you to steal, adapt or...
Publishing ideas to steal: local celebrities, podcasts, and low-cost alternatives
Media Voices co-host Peter Houston sends out a weekly newsletter called The Magazine Diaries. Each edition shares the best magazine publishing ideas he comes across for you to steal, adapt or...
What I’ve learned from listening to 150+ publisher podcasts
Christmas is almost certainly a distant memory by now. Whether it was the smell of mince pies and mulled wine or masks and hand sanitizer which stood out, the season is usually marked by everyone...
Lessons from award-winning podcasts: The Telegraph’s Theodora Louloudis
The winner of the Publisher Podcast Hero of the Year award in 2021's Publisher Podcast Awards was Theodora Louloudis, Head of Audio at The Telegraph. She was praised for the exceptional work...
Shortlist announcement for the Publisher Podcast Awards 2022
Over 120 podcasts have made the shortlist for the third year of the Publisher Podcast Awards. From hundreds of entries, this shortlist represents the very best in publisher podcasts, and the...
As platforms roll out paid podcast infrastructure, audio subscriptions become a reality for publishers
Paid podcast subscriptions add another layer of complexity to an already cluttered landscape. But with the platforms resolved to simplify the experience, the promise of subscriber revenue from...
FT Strategies MD Tara Lajumoke on building a robust playbook for subscription businesses
This week we hear from Tara Lajumoke, Managing Director of FT Strategies, the Financial Times' consulting firm. We discussed how FT Strategies fits into the FT's wider goals, what her role...
How Immediate Media is growing seven-figure revenues around webinars and podcasts
Immediate Media is one of the publishers that did very well out of the pandemic. They saw huge subscription boosts to their brands, many of which were focused...
Conversations transcript: Turning evergreen content into podcast success
This special Conversations episode of Media Voices looks at the challenges faced by established publishers with their own content workflows when starting a podcast. To discuss both...
8 ways publishers are making money from podcasts
Despite having been around for years, podcasting is still a relatively new medium for many publishers. This in turn means that routes to sustainability in terms of...